'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Improve sales of Airmiles hotels and flights through their seasonal brochure marketing slots
THE CAMPAIGN A heavily personalised series of DM brochures (and supporting emails), with targeted messages and offers based on each member's balance, preferences and nearest airport
Click the thumbnail for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers