'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
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Copyright 2012: Sophie Sayers
THE BRIEF Increase brand awareness; drive acquisition to Shell Drivers' Club and Avios
THE CREATIVE Brand marketing collateral for use at Shell Cobham's grand opening to support Avios Pod. Turned creatives round with just two days' notice. More than five times more successful than any other use of the Avios Pod (a staffed stand), which had also featured at Westfield shopping centres