'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Thank bookers and cross-sell, increasing uplift post booking (e.g. hotel added to an existing flight booking)
THE CREATIVE A personalised DM featuring relevant destination guide, imagery and map (to encourage retention) and tailored offers for booked destination/product (e.g. car hire for Algarve bookers)
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers