'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Create publicity for the launch of the paperback edition of Holy War, Inc (a biography of Osama bin Laden) launched around the first anniversary of the September 11th attacks
THE CAMPAIGN Flying in from Washington, Peter Bergen was interviewed on programmes from GMTV to Newsnight and was interviewed and wrote features for publications from News of the World to the Guardian and the Telegraph.
Click the thumbnails for a taste of the campaign.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers