'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Drive spend with American Express among Lloyds TSB Airmiles Duo Credit Card Account holders with a 300 bonus Airmiles offer
THE CREATIVE A personalised DM showing cardholders where their bonus and existing Airmiles could take them and breaking the common perception that American Express is not accepted at most stores
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers