WRITE.SCRIBE
'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
Sophie Sayers
L L O Y D S T S B E D M 2
THE BRIEF Drive spend with American Express among Lloyds TSB Airmiles Duo Credit Card Account holders
THE CREATIVE A treat-based DM using 'lolly' gift to show how much sweeter rewards are when cardholders switch spend to the American Express product
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers