'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Drive spend with American Express among Lloyds TSB Airmiles Duo Credit Card Account holders
THE CREATIVE A treat-based DM using 'lolly' gift to show how much sweeter rewards are when cardholders switch spend to the American Express product
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Or download the PDF for more detail.
Copyright 2012: Sophie Sayers