'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF 1 Notify cardholders they'd achieved the spend necessary to get a 'companion ticket' for a friend; 2 Notify members their Airmiles accounts would expire if they didn't re-engage with the scheme
THE CREATIVE 1 A letter format that upsells the benefit of the reward to encourage repeat behaviour next year, while also providing the necessary booking information; 2 The required legal information but upselling the benefits of remaining in the scheme
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Or download the PDFs for more detail.
Copyright 2012: Sophie Sayers