WRITE.SCRIBE
'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
Sophie Sayers
L E T T E R M A R K E T I N G
THE BRIEF 1 Notify cardholders they'd achieved the spend necessary to get a 'companion ticket' for a friend; 2 Notify members their Airmiles accounts would expire if they didn't re-engage with the scheme
THE CREATIVE 1 A letter format that upsells the benefit of the reward to encourage repeat behaviour next year, while also providing the necessary booking information; 2 The required legal information but upselling the benefits of remaining in the scheme
Click the thumbnails for a taste of the copy.
Or download the PDFs for more detail.
Copyright 2012: Sophie Sayers