'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Notify Airmiles members of the scheme change to Avios and provide new terms and conditions
THE CREATIVE A DM pack and supporting emails, web pages and holding page created to engage existing Airmiles members to read beyond the legal notification of change letter to inspire them in the possibilities of the new Avios brand and to encourage email capture
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers