'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Drive incremental orders of Laithwaites wine cases among Airmiles members
THE CREATIVE A brochure upselling the product choices; a supporting letter and order form. Tested against a Laithwaites branded mailer and performed significantly better
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers