THE BRIEF Create an inflight magazine for First Choice Airways including travel and other details

THE CREATIVE Launched First Choice in-flight magazine – defined concept, tone and flat plans with design lead, sourced adverts and led copy team to deliver editions to deadline and budget. Provided a mix of travel features (to upsell First Choice products) and light-hearted reading (for improved in-flight experience). Magazine expanded to Thomson fleet by third edition, with more than 9.5 million reader opportunities