'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Support British Airways and Iberia's flight sale; increase longhaul and premium cabin bookings
THE CREATIVE A clean creative focusing on the short offer timeframe (to capitalise on the learnings from Campaign 1's successful reminder email); profit exceeded targets by more than 250%; with flight volumes up by 233% against BAU and a significant shift to Club and FIRST cabins
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Copyright 2012: Sophie Sayers