'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Increase longhaul bookings using British Airways 25% off sale and upsell hotels
THE CREATIVE A simple postcard DM with limited content, a supporting web page for the hotel offers, and a follow up email to prompt last-minute bookings; reminder email showed significant uplift resulting in increased reminder communications
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Copyright 2012: Sophie Sayers