'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Create a mechanism for showing the CSR credentials of the First Choice travel group to use in magazines and brochures
THE CREATIVE A clean and simple 'green vs black and white' campaign showing First Choice was not following the crowds but looking at the facts and delivering a reliable, coherent and transparent CSR policy
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers