'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Drive Lloyds TSB credit card account acquisitions from a saturated base who had repeatedly rejected it
THE CREATIVE A simple birthday invitation with limited bank branding (to avoid instant rejection); strong reasons to believe and reassurance (e.g. clear 'one-time offer' statements and statistics to show it's a popular product); imagery tailored to destinations they have shown an interest in. On hold due to offer mechanics
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Or download the PDF for more detail.
Copyright 2012: Sophie Sayers