'Passionate about words and innovative brands, I have spent more than a decade ensuring customers desire and endorse the companies and products I represent.'
THE BRIEF Provide full editorial content (dozens of features) for editions of Arrival, a magazine mailed to customers of TUI Travel's luxury specialist brand, Sovereign, to drive incremental bookings
THE CREATIVE Articles delivered to deadline, brief and brand guidelines. After the first edition was delivered, I was informed by the project lead: "this is already our best performing issue and everyone here is really pleased with it"
Click the thumbnails for a taste of the copy.
Or download the PDF for more detail.
Copyright 2012: Sophie Sayers